Next week’s ICE and iGB affiliate will host over one million business contacts and appointments

The huge community of global industry professionals expected by ICE, ICE VOX and iGB Affiliate are expected to participate in a collective total of 1 million meetings and business connections during their time in London.

The analysis that provides context to the scale and importance of next week’s global gaming events is based on data generated by ICE and iGB affiliated events apps that act as the digital maitre d’ to secure appointments, and is supported by research conducted with participants in the 2023 event. editions of ICE and iGB Affiliate.

Explaining the calculation, Stuart Hunter CEO of Clarion Gaming said: “The 7,000+ delegates already using our event apps are hosting an average of 20 meetings/user. Applying that number to various scenarios we can see that 40,000 attendees will generate 800,000 meetings and 45,000 will deliver 900,000 engagements. If the overall attendance at the latest editions of ICE and iGB Affiliate to be held in London reaches 50,000 people, we will reach the magic figure of one million.

“I must underline that the calculation does not take into account the numerous impromptu meetings that always take place inside and outside the fairs. The figures, which agree with our research on the post-2023 fair, which showed that visitors met on average 15 contacts while attending the fair(s), clearly demonstrate the key role played by next week’s events and provide a indication of how vital they are in helping to enhance power. the international gaming economy and shape the future of the sector”.

He continued: “The creative we created in support of ICE 2024 is MORE, a theme that is about both quality and quantity. The ability to offer participants MORE and better business connections is a key reason why so many industry professionals want to be part of the ICE and iGB affiliate experience.”

The ability to connect with the global market has been facilitated by the development of high profile events including the Esports Arena, Consumer Protection Zone, High Street Hub, Growth Markets Zone, iGB INTRODUCING, iGB ASCEND, IGB Affiliates Awards and Fast Forward: a focal point for the games industry to discover, discuss and shape the future. Furthermore, Clarion Gaming will organize the EVOLVE by Fire & ICE Opening Party which will be held on Tuesday 6 February at Magazine London. The ticketed event is the only official party of the final edition of ICE to be held in London before its move to Barcelona in 2025. For ticket information:

To register for the iGB Affiliate, 6-9 February, ExCeL London:

To register for ICE 2024, 6-8 February, ExCeL London:

ICE VOX takes place 5-8 February, ExCeL London: /ice-vox

Leave a Reply

Your email address will not be published. Required fields are marked *