ICE opens up to thousands of international game buyers and thought leaders

The 2024 edition of the ICE has opened, the last to be held in London before its move to Barcelona in 2025 Today (6th February) at ExCeL. ICE and sister show iGB Affiliate signed up in style with a record total of 811 exhibitors occupying the entire ExCeL.

Gaming professionals from all over the world gathered at ExCeL for what Clarion Gaming CEO Stuart Hunter described as an “extremely touching occasion”. He said: “ICE 2024 offers an unprecedented range of ideas, opportunities, exclusive products, training and experiences.”

Referring to the ICE MORE creative campaign, he added: “MORE is an industry-wide commitment to deliver in a way that only ICE can and that is by connecting the entire gaming community of suppliers, operators, legislators and regulators.

“This week our collective aim is to deliver exceptional editions of ICE and sister show iGB Affiliate and to say a huge thank you to ExCeL London for hosting our events so professionally and being such an important part of their success.”

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