Vegas Chamber President and CEO Mary Beth Sewald shared a story Tuesday that exemplifies some hidden economic benefits of the 2024 Super Bowl in Las Vegas that indicate it is the most successful special event in the city’s history.
Sewald said he heard from one of his small businesses associated with the business scene that a resident hired the company to landscape the yard for a Super Bowl barbecue and that the company received an unprecedented number of similar requests.
While it may not be on the radar for Super Bowl weekend spending calculations, it could be.
The National Retail Federation believes each American household will spend about $86 on Super Bowl essentials before Sunday’s game at Allegiant Stadium, for a total of $17.3 billion nationwide. Men will outnumber women by $30 per household.
Sewald was joined Tuesday by seven economists and experts at a U.S. Chamber of Commerce briefing on the economic impact the Super Bowl will have on cities across the country.
Curtis Dubay, chief economist for the U.S. Chamber of Commerce, said the Las Vegas area will be the biggest beneficiary of the Allegiant Stadium game. But every city across America will get a share of the rewards as consumers gather, mostly in people’s homes, to watch the game and spend money on food, decorations and gaming equipment.
The U.S. Chamber estimates that Southern Nevada consumers will spend $136.6 million at retail locations.
But the real bonanza for Southern Nevada comes from being the host city. Thousands of people are coming to Las Vegas and are expected to spend millions of dollars. Analysts won’t know exactly how much until a few weeks after the game, but it’s estimated to be 330,000 to 450,000 people in the city spending between $500 million and $1.1 billion.
The conservative estimate of $500 million is a standard measure for most NFL-issued Super Bowls. Jeremy Aguero, director of Las Vegas-based Applied Analysis, who attended the briefing, believes the amount is low.
He explained that three factors contribute to Las Vegas having a greater economic impact: hotel room rates, which have risen well above the traditional average daily room rates in Las Vegas and more than in the Phoenix area. last year; the number of Super Bowl-affiliated side events has grown to approximately 300; and simply inflation: everything costs more than a year ago.
Aguero said a traditional visitor coming to Las Vegas spends about $1,100 per person per trip. The typical Super Bowl visitor will spend four to five times that amount while in town.
While the U.S. Chamber has said it will take time to fully realize the economic impact on Las Vegas, data from Super Bowl 57 in Glendale, Ariz., a year ago provides some clues.
Total economic activity or gross output for Arizona was $1.3 billion. Phoenix-area hotels had a 90 percent occupancy rate and produced more than $91 million in room revenue. An estimated 200,000 passengers passed through Sky Harbor International Airport, an all-time daily record in that airport’s history. The Transportation Security Administration at Harry Reid International Airport is preparing to welcome huge crowds Monday, with staff lining every line at every checkpoint for 48 hours.